Call It Frisco

Hi. We’re Kevin, Andre and Luka. And we live in Frisco.Like so many other Friscans, when we first moved here we quickly learned that calling our new home Frisco was strictly taboo – just say the word to anyone on the streets of Everybody’s Favorite City and they’ll look at you like you took a dump on their coffeetable.

And so for years, we went along with the crowd and called Frisco by its “acceptable” name, San Francisco (pronounced no other way than San Frihn-CIS-co). Or, in a pinch, we called it SF (pronounced Ess-EFF). But then one day, it dawned on us – why can’t we call it Frisco? Because some dead writer said so half a century ago? Because it’s what everybody else does? This is a city that not only prides itself on being a community of independent thinkers, but practically wears the motto on its sleeve. This is where counterculture was born, a place that embraces the arts, invents undreamed of technologies, and legalizes gay marriage. And yet it blindly adheres to this rule with a fascistic fervor.

But we will no longer blindly follow the herd. We will not omit a perfectly acceptable word from our vocabulary just because everybody else says we should. We will call our home and the city we love by any name we darned well choose. We will proudly call it Frisco.

And we invite you to do the same.